Craig Blackmon Jr. is the President and Founder of IOTO (It Only Takes One), leading the company’s vision to build athlete infrastructure for the modern NIL era.

A former professional basketball player with extensive international experience, Craig developed a deep understanding of global recruiting systems, player development models, and talent evaluation across cultures. His firsthand exposure to international competition now informs IOTO’s domestic and international scouting strategy.

Following his playing career, Craig transitioned into executive leadership and entrepreneurship, building and managing businesses across logistics, operations, media, and sports development. His operator mindset brings structure, discipline, and long-term strategy to modern athlete representation.

At IOTO, Craig positions the company not simply as an agency, but as a scalable athlete infrastructure platform built for longevity and opportunity.